JOBS TO BE DONE RESEARCH FACTORY
Jumpstart Your 2024 Research
in Just 2 Days
Jumpstart Your 2024 Research
in Just 2 Days
Eliminate Time-Consuming Customer Interviews
My breakthrough AI prompting capability allows me to quickly develop a complete Jobs to be Done semantic model of your customers and market - replacing laborious and expensive qualitative research processes that only serve to enrich consultants that refuse to eat their own innovation dog food.
GET A MAJOR HEADSTART ON THE COMPETITION
while they continue using old, expensive, and time-consuming methods
3 Simple Steps
SCOPING SESSION
One to two hour scoping call to frame the research
MARKET MAPPING
I leverage my AI technology (and experience) to quickly map your market
REVIEW & REFINE
We review and refine the model together to make sure the scope is correct
You Get the Results in 2 Days
If you'd like to find out more about this unique service - no one else can offer it - all you need to do is complete this simple form. 👉🏻
Once you've done that you'll get an email with some additional information. There is no obligation whatsoever - for anything! However, I think you'll find this to be a unique opportunity. 🙂
Slash Research Budgets by 25 X or More
Slash Research Budgets by 25 X or More
Why pay $100,000 or more, and wait for the theater of old school Jobs-to-be-Done research to end, when you can scrape together some of that leftover budget - that fits on your credit card - and get results in a few days? Our 2-day JTBD sprint leverages a research factory that eliminates the performance theater and blissfully automates the process. It's more accurate, it's faster, and we get it done way more cheaply.
Sound familiar?
- Experienced ODI Practitioner
IMAGINE
- Getting weeks or months of interview research done in 2 days (faster)
- Slashing your qualitative research costs by at least 25 X (more cheaply)
- Matching or exceeding the precision and consistency of human-to-human interactions
- Using this years budget scraps for advanced insights next year
Included in the Qualitative Research Package
Included in the Qualitative Research Package
| Component | Description |
| Job Map | This includes the steps that an end user / customer must accomplish to get the core functional job done. Low, Medium, and High Fidelity contextual job maps are produced so you have a better set of choices, and what you don't use (this time) is transparent and accessible for future use (in a database)... unlike traditional consulting engagements |
| Customer Success Metrics | These are what end users / customers use to determine how well they are able to accomplish a step in the job. You have a choice between my custom version (more approachable) or desired outcome statements (more pushback). Also, you get a set of them for each level of job map fidelity and you can have as few or as many metrics per step as you like (I recommend between 20 and 30 - they will need to be filtered down) |
| Situational Factors | Different groups of end users will struggle differently, and almost always it's related to the situation in which they execute the job. These are extremely challenging to uncover during interviews with a handful of end users as you might be limited to a narrow range of them within the group. I generate a matrix of factors on a spectrum of characteristics. I recommend 20-30 to consider for your survey |
| Contexts | Different groups may be trying to get a job done in different contexts. This is a complicated topic, and I've trained AI how to figure this out when it's almost impossible to teach this to a young consultant. Many more seasoned consultants bring a lot of bias into this area. It's critical that we eliminate bias and inexperience because this step is critical in scoping the Job Map itself. I recommend 20-30 to consider |
| Financial Metrics | The end user of a product or service evaluates competing offerings against a set of financial outcome metrics when trying to decide which product or service to acquire. Knowing the buyer’s financial outcome metric informs a company’s go-to-market strategy and the value proposition it communicates to the buyer. These are often tedious to uncover; especially in B2B scenarios when end users cannot provide them. I recommend 15-25 to consider |
| Related Jobs | While many researchers are focused on a level of abstraction closer to their current solution(s), getting high-level rating and prioritization on jobs that they do before the job they're studying, at the same time as the job they're studying, and after they've completed the job they're studying help them to find new growth pathways as the core job (market) begins to mature. |
| Emotional Jobs | When end users are trying to get a job done, they often seek to feel a certain way, or avoid feeling a certain way as a result. These are extremely helpful for marketing messaging. These are not mapped, but they are prioritized in the context of the function job. |
| Social Jobs | When end users are trying to get a job done, they often seek to be perceived a certain way, or avoid being perceived a certain way as a result. These are also very helpful when crafting marketing messaging. These are not mapped, but they are prioritized in the context of the function job. |
| Ideal State | Sometimes you just need a quick take on the market. So I will generate 20-30 ideal state characteristics for the Job to be Done. You can have them rated on whatever scales you desire. There are no rules here, just make sure you survey people who have actually executed the job and not some hypothetical end user. |
| Root Causes | I can generate a list of 15 potential root causes that end users might confirm are the reason they can't achieve the ideal state. Alternatively, this exercise might be best done in-house because your designers, engineers, and operators may have a better sense of root causes given the responses gained from the Ideal State. |
If you'd like to find out more about this unique service - no one else can offer it - all you need to do is complete this simple form. 👉🏻
Once you've done that you'll get an email with some additional information. There is no obligation whatsoever - for anything! However, I think you'll find this to be a unique opportunity. 🙂
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